{"id":9421,"date":"2026-06-03T12:47:39","date_gmt":"2026-06-03T10:47:39","guid":{"rendered":"https:\/\/biancabrandoncox.com\/?page_id=9421"},"modified":"2026-06-03T15:32:25","modified_gmt":"2026-06-03T13:32:25","slug":"ai","status":"publish","type":"page","link":"https:\/\/biancabrandoncox.com\/en\/ai\/","title":{"rendered":"AI for the tourism industry"},"content":{"rendered":"
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AI for the tourism industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How can we take advantage of AI tools to futureproof Swedish innovation, products, packaging, and increase the visibility of destinations and companies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AI for the tourism industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The possibilities are endless and the competitiveness increases significantly for those who have access to knowledge related to how to use AI tools.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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That is why I offer AI lectures and workshops for both promoters and entrepreneurs, and I also help with individual mentoring. The level is well-tailored to the needs of the different target groups, and everyone will be able to keep up!<\/p>

With my background in marketing and national brand building at Visit Sweden, and my continued education in sustainable work for destinations and place branding, I am using AI in a way that will be completely revolutionary for many.<\/p>

My lectures and workshops are based on how we can benefit from the good associations associated with the Swedish brand, as well as how we can live up to the expectations and associations that travelers have associated with Sweden as a travel destination.<\/p>

It affects destination and product development at all levels.<\/p>

AI helps us to:<\/strong>
\u2022 Research, market analysis, what the world is looking for right now
\u2022 How we can use the image of Sweden as an innovative, progressive and creative food country in product development and packaging
\u2022 Taking advantage of Science Tasting in product development
\u2022 Creating the next generation of dining experiences
\u2022 Creating place narratives, both regional and hyperlocal, and how we increase visibility by highlighting the very specific qualities of the place<\/p>

We also usually do exercises in:<\/strong>
\u2022 Using AI for sustainability development
\u2022 Streamline research and idea development
\u2022 Find target audiences and map out competitors
\u2022 Create your own AI assistants
\u2022 Develop AI agents for the business
\u2022 Strengthen marketing and visibility
\u2022 Find new ways to package and communicate its value

See examples of customers below.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MatLust<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lectures and workshop through MatLust Development Node<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sweden already has strong associations linked to sustainability, creativity, design, tech, and innovation. Stockholm also has an international capital of innovation and progress that more companies in the food, beverage, and dining tourism sectors can benefit from. The question is who chooses to participate in shaping it.<\/p>

MatLust Development Node Innovation Program 2026:<\/strong>
From research to AI agents \u2013 how do we futureproof Swedish food and beverage innovation?<\/p>

Lecture and workshop:<\/strong><\/p>

\u2022 External analysis & trend monitoring<\/p>

\u2022 The possibilities with new technology & AI<\/p>

\u2022 How to do research that actually leads to innovation<\/p>

\u2022 How to find your position between tradition and the future<\/p>

\u2022 How to build visibility, storytelling, and appeal around your product or experience<\/p>

MatLust Development node for MatLust companies:
<\/strong>The possibilities with the new technology & AI.<\/p>

Lecture and workshop:<\/strong>
\u2022 Using AI for sustainability development<\/p>

\u2022 Streamline research and idea development<\/p>

\u2022 Find target audiences, map out competitors<\/p>

\u2022 Create your own AI assistants<\/p>

\u2022 Develop AI agents<\/p>

\u2022 Find your uniqueness and strengthen marketing and visibility<\/p>

\u2022 Find new ways to package and communicate its value<\/p>

\u2022 Find your uniqueness linked to the uniqueness of the place\/story of the place

And perhaps most importantly of all, the courage to think bigger.<\/p>

Read more about the Innovation Program<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more about lecture assignments and workshops here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Region V\u00e4stmanland<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lecture and workshop related to analysis in the field of food tourism<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From the strategic analysis of the region's potential in food tourism through workshops, in-depth interviews and surveys to the development of a strong regional place narrative using AI. Then, identify the companies' unique USP that strengthens and connects with the shared place identity.<\/p>

The work included the development of AI as support tools for storytelling, destination development and digital visibility, as well as the optimization of digital channels for increased appeal, visibility and reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more about lecture assignments and workshops here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

AI f\u00f6r bes\u00f6ksn\u00e4ringen Hur kan vi dra nytta av AI-verktygen f\u00f6r att framtidss\u00e4kra svensk innovation, produkter, paketeringar och \u00f6ka synligheten f\u00f6r destinationer och f\u00f6retag? AI f\u00f6r bes\u00f6ksn\u00e4ringen M\u00f6jligheterna \u00e4r o\u00e4ndliga och konkurrenskraften \u00f6kar markant f\u00f6r dem som f\u00e5r tillg\u00e5ng till kunskap relaterat till hur man anv\u00e4nder AI-verktyg. D\u00e4rf\u00f6r har jag AI f\u00f6rel\u00e4sningar och workshop med […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9421","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/pages\/9421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/comments?post=9421"}],"version-history":[{"count":52,"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/pages\/9421\/revisions"}],"predecessor-version":[{"id":9557,"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/pages\/9421\/revisions\/9557"}],"wp:attachment":[{"href":"https:\/\/biancabrandoncox.com\/en\/wp-json\/wp\/v2\/media?parent=9421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}