AI for the tourism industry
How can we take advantage of AI tools to futureproof Swedish innovation, products, packaging, and increase the visibility of destinations and companies?
AI for the tourism industry
The possibilities are endless and the competitiveness increases significantly for those who have access to knowledge related to how to use AI tools.
That is why I offer AI lectures and workshops for both promoters and entrepreneurs, and I also help with individual mentoring. The level is well-tailored to the needs of the different target groups, and everyone will be able to keep up!
With my background in marketing and national brand building at Visit Sweden, and my continued education in sustainable work for destinations and place branding, I am using AI in a way that will be completely revolutionary for many.
My lectures and workshops are based on how we can benefit from the good associations associated with the Swedish brand, as well as how we can live up to the expectations and associations that travelers have associated with Sweden as a travel destination.
It affects destination and product development at all levels.
AI helps us to:
• Research, market analysis, what the world is looking for right now
• How we can use the image of Sweden as an innovative, progressive and creative food country in product development and packaging
• Taking advantage of Science Tasting in product development
• Creating the next generation of dining experiences
• Creating place narratives, both regional and hyperlocal, and how we increase visibility by highlighting the very specific qualities of the place
We also usually do exercises in:
• Using AI for sustainability development
• Streamline research and idea development
• Find target audiences and map out competitors
• Create your own AI assistants
• Develop AI agents for the business
• Strengthen marketing and visibility
• Find new ways to package and communicate its value
See examples of customers below.
MatLust
Lectures and workshop through MatLust Development Node
Sweden already has strong associations linked to sustainability, creativity, design, tech, and innovation. Stockholm also has an international capital of innovation and progress that more companies in the food, beverage, and dining tourism sectors can benefit from. The question is who chooses to participate in shaping it.
MatLust Development Node Innovation Program 2026:
From research to AI agents – how do we futureproof Swedish food and beverage innovation?
Lecture and workshop:
• External analysis & trend monitoring
• The possibilities with new technology & AI
• How to do research that actually leads to innovation
• How to find your position between tradition and the future
• How to build visibility, storytelling, and appeal around your product or experience
MatLust Development node for MatLust companies:
The possibilities with the new technology & AI.
Lecture and workshop:
• Using AI for sustainability development
• Streamline research and idea development
• Find target audiences, map out competitors
• Create your own AI assistants
• Develop AI agents
• Find your uniqueness and strengthen marketing and visibility
• Find new ways to package and communicate its value
• Find your uniqueness linked to the uniqueness of the place/story of the place
And perhaps most importantly of all, the courage to think bigger.
Region Västmanland
Lecture and workshop related to analysis in the field of food tourism
From the strategic analysis of the region's potential in food tourism through workshops, in-depth interviews and surveys to the development of a strong regional place narrative using AI. Then, identify the companies' unique USP that strengthens and connects with the shared place identity.
The work included the development of AI as support tools for storytelling, destination development and digital visibility, as well as the optimization of digital channels for increased appeal, visibility and reach.
