Bianca Brandon-Cox
Specialist in food tourism, place development & the future of the visitor industry
With over 25 years of experience, I help companies, destinations, and organizations develop stronger offerings, clearer place identity, and better visibility. I combine strategy, marketing, and AI with a practical focus on creating attractive, sustainable, and competitive places.
Services
CUSTOMIZED SOLUTIONS IN COOPERATION WITH SOME OF SWEDEN'S MOST EXPERT EXPERTS
We offer cutting-edge expertise in dining, market and location development in the Swedish tourism industry – coordinated within a unique expert network.
Here, some of Sweden’s most experienced and niche-focused consultants come together to create comprehensive solutions that are at the forefront of both small and large-scale initiatives.
Together, we deliver higher impact, sharper content, and smarter processes – always with sustainability as the foundation. Whether you’re looking for new energy for your place brand, want to develop a strong destination concept, or need a fully-crafted presentation program, we pack exactly what you need to reach the next level.
Hire us for:
– Lecture programs, visitor industry days and thematic workshops
– Education, place, product and concept development
– Strategy, communication, storytelling and sustainability implementation
Our experts are experienced advisors, lecturers, business and product developers, chefs, wild plant experts, communicators and brand strategists – all with senior experience.
Welcome to contact me to discuss further how we can help you together!
Members of the Expert Network
LG Nilsson
CULTURE ENTREPRENEUR, PLACE DEVELOPER, CREATOR, SPEAKER, STORYTELLER
LG Nilsson is one of Sweden’s most versatile cultural entrepreneurs, with extensive experience in initiating, developing, and operating experience-based visitor destinations. He combines cultural heritage and storytelling with a strong commercial understanding and a focus on sustainability – always with the experience at the heart of everything.
Anders Larsson
AI CONSULTANT, ADVISOR, SPEAKER AND TRAINER
Tailors initiatives around how generative AI can be used to enhance innovation capability, efficiency, place attractiveness, and long-term skills development. Anders has a growing commitment to place development and destination marketing, with a particular focus on how AI can create new ways of working in the visitor industry.
Emma Björner
RESEARCHERS, ADVISORS AND EXPERTS IN SUSTAINABLE PLACEMENT DEVELOPMENT
Emma has many years of experience in research and practice in sustainable place development and place branding, both in Swedish and international contexts. With her combination of analytical acumen, practical experience, and a strong commitment to sustainable community development, Emma brings a research-based perspective to organizations that want to develop places and businesses with sustainability at the core.
Michael Persson Gripkow, Mpege Branding
BRAND STRATEGY, PLACE BRANDING & BUSINESS COACHING
With over 30 years of experience in developing brand development within international and local brands, Michael has worked both in the public sector and in the private business sector.
Jakob Norrby, Turismnytt and A Drop in the Ocean
EDITOR, INTERNATIONAL MONITORING & VISITORS BUSINESS SPECIALIST
Jakob Norrby is an editor and observer of the industry with 35 years of experience in the travel industry. He runs Turismnytt – Sweden’s leading industry news site, focusing on the Swedish tourism industry.
Christina Uhlin
Photographer & Filmmaker
Christina Uhlin is an experienced and versatile photographer with over 30 years of experience capturing people, environments, and food.
Kristin Lundén
Sustainability Consultant, Advisor, Speaker in Sustainable Development & Sustainability Communication
Kristin helps businesses in their transition to achieve progress in their sustainability efforts, both through specific initiatives and more comprehensive assignments. Former Chair of the Sustainable Tourism Network.
Robert Hedlund, Robert Hedlund Brand Studio
BRAND & MARKET STRATEGISTS, BUSINESS & CONCEPT DEVELOPERS, PROMOTERS & SPEAKERS
With over 25 years of experience developing both small entrepreneurial startups and large global brands such as Visit Sweden, Apollo Travel Group, IKEA and Ericsson.
Charlotta Ranert, Pink Chili & Moveat
INTERNATIONAL MICE TOURISM, CONCEPT DEVELOPERS & ENTREPRENEURS
Charlotta Ranert is an expert in international dining tourism, a creative concept developer and the founder of Moveat, which offers local dining experiences through app-based food tours.
Eva Jilkén, Jilkén Nordic Food Tourism AB
PLACE & PRODUCT DEVELOPERS, DIGITAL TRAINING, TARGETED TOURISM & SUSTAINABLE PLACE DEVELOPMENT
Eva Jilkén is a food tourism and place development strategist, a trained lawyer, and runs Jilkén Nordic Food Tourism AB.
Anna Hegethorn
PLACE & PRODUCT DEVELOPERS, INNOVATION CONSULTANT & MODERATOR
Anna is an experienced place and product developer who puts sustainability and authenticity at the center to identify smart and innovative competitive advantages.
Petra Lindberg, Kurbits
FOUNDER KURBITS & PROCESS LEADER
Experienced process manager and workshop leader, as well as founder of Kurbits – Business Development for the Visitor Industry, twice awarded at the EU level for his efforts to strengthen the competitiveness of visitor industry companies.
Frida Berglund, TGR
PROJECT MANAGER, MODERATOR, DIGITAL STRATEG & SOMMELIER
Frida is an experienced project manager with extensive experience organizing everything from large meal events to digital webinars. She is also the communications strategist for the meal company.
Anders Johnsson, Slyteviken and CV Köket
EKOKOCK, WRITER, SPECIALIST IN THE SENSES OF A PLACE
Anders Johnsson, winner of Sweden’s Eco Chef, author of the award-winning cookbook “HÄRIFRÅN Råvaror, recept och relationer” and co-founder of restaurant MULL.
Cecilia Davidsson, Curlyfoods
VEGOKOCK, NUTRITIONIST AND EXPAT
With 20 years of experience creating organic, beautiful, umami-rich and nutritious vegetarian and vegan food. Specialist in healthy food.
Bodil Stigsdotter
DRINKING EXPERT, SOMMELIER & RESTAURANT DEVELOPERS
Bodil Stigsdotter is Sweden's only snapssommelier and has extensive experience in the restaurant industry, particularly in operations, leadership, beverage concepts and communication.
Bella Porcile, Mixed by Bella
CREATIVE BARTENDER, AUTHOR & WRITER
Bella Porcile is a creative bartender who combines her passion for nature with her expertise in taste and drink.
Lisen Sundgren, Life by Lisen
HERBALIST, WRITER & PUBLISHER
Pioneer with 30 years of experience educating chefs and individuals in edible wild plants and the wild cuisine. Award-winning author.
Annika Goldhammer
JOURNALIST & EDITOR
Annika Goldhammer is an experienced freelance journalist and editor who writes about food, drink, travel, the tourism industry, outdoor activities, and sustainability.
Annika Edestrand
WRITER, EDITOR AND BOOK WRITER
Copywriter and writer with a strong passion for food, drink and nightlife. She is the author of a number of books on food-related topics and has extensive experience working with brands, tone of voice and communication.
Katy Kimbell
PRIS-AWARDED ART DIRECTOR & DESIGNER
Katy Kimbell is an award-winning art director, graphic designer, illustrator and stylist. She has extensive experience in design, communication and brand development in the food, beverage and hospitality industries.